FB HPOF Post 17

FB HPOF Post 17

Like cost, many of the reasons consumers give for not getting coverage point to a lack of knowledge about the basics of life insurance. According to this year’s study, less than a third of consumers said they were “very” or “extremely” knowledgeable about life insurance. Women were even less confident in their knowledge, with just 1 in 5 women saying they are very knowledgeable about life insurance. This may explain why life insurance ownership among women has declined for the past five years. Today life insurance ownership for women is 47%, much lower than the 58% of men who have coverage. #HelpProtectOurFamilies

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