Marketing Masterminds FB Post 1

Marketing Masterminds FB Post 1

TIP! Understand the Digital Divide. A tremendous shift over the last several years in the AEP lead generation marketplace. What was previously dominated by direct mail and one-to-one, agent-to-customer relationships have primarily shifted to a digital marketplace. The significant impact of this shift? Lead aggregators are bidding aggressively on search terms, which is driving up costs year over year. #DigitalDivide #MarketingMasterminds #BestPractices *Not affiliated with the United States government or the federal Medicare program.

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