Marketing Masterminds FB Post 4

Marketing Masterminds FB Post 4

TIP! Not All Digital Leads Are Equal. While intent-based ads (such as SEM via Google) age quickly, other types of advertising, such as interest-based ads on Facebook, can have a longer shelf life. In the experience of the AmeriLife direct-to-consumer team, these particular ads seem to perform better when contacting leads more than one hour after a lead is received. #NotAllDigitalLeadsAreEqual #MarketingMasterminds #BestPractices *Not affiliated with the United States government or the federal Medicare program.

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