Kesem: Community Resources

Campaign

Kesem: Giving Tuesday 2020

Description

Kesem is excited to participate in Giving Tuesday, a global generosity movement unleashing the power of people and organizations to transform their communities. On December 1, we invite and encourage our community to join us in sharing on social media, so the magic of Kesem reaches more families impacted by a parent's cancer from coast-to-coast. This toolkit has been developed for Kesem college-student leaders, staff members and supporters. It includes sample social media posts, key hashtags and graphic assets available for download. It will be continuously updated, so we do recommend bookmarking this tab and revisiting it as you post on your own social media profile and pages. Thank you for helping us ensure that no child has to face a parent's cancer alone, no matter what.

Timeline

October 27, 2020 - December 5, 2020

Key Dates

October 27 - November 1

Giving Tuesday: Save the Date
November 1

Giving Tuesday: Cover Photo Update
November 1-17

Giving Tuesday: How to Get Involved
November 17-23

Giving Tuesday: Join Us As A Supporter
November 23-25

Giving Tuesday: Camp Kesem Camper Testimonial
November 28

Giving Tuesday: 3 Days Left
November 29

Giving Tuesday: Kesem at Home Camper Testimonial
November 30

1 Day Left
December 1

Kick-Off & Updates
December 1-3

Final Updates & Thank You

Hashtags

#GivingTuesday |
#ShineOnKesem |

Student Leaders
Staff & Supporters

Save the Date

We’ve endured changes this year—most of them unexpected and many of them challenging. Yet, the one thing that hasn’t changed and never will is Kesem’s enduring commitment to serve the 5 million children impacted by a parent’s cancer. Our 20th year marked a new chapter in Kesem’s resilience. More than ever before, we witnessed the generosity of spirit that radiates and reflects from everyone in the Kesem community. #CampKesem friends, save the date for one of the most special days of the year: #GivingTuesday on December 1. We are so proud to be part of this global day of giving, an opportunity for our community to come together and make more magic for more kids. Whether you make a generous donation, join us as a fundraiser, or spread the word on social media, we are so grateful for your support. Stay tuned for more updates from our team as we approach the big day. #ShineOnKesem

We’ve endured changes this year—most of them unexpected and many of them challenging. Yet, the one thing that hasn’t changed and never will is Kesem’s enduring commitment to serve the 5 million children impacted by a parent’s cancer. Our 20th year marked a new chapter in Kesem’s resilience. More than ever before, we witnessed the generosity of spirit that radiates and reflects from everyone in the Kesem community.

#CampKesem friends, save the date for one of the most special days of the year: #GivingTuesday on December 1. We are so proud to be part of this global day of giving, an opportunity for our community to come together and make more magic for more kids.

Whether you make a generous donation, join us as a fundraiser, or spread the word on social media, we are so grateful for your support. Stay tuned for more updates from our team as we approach the big day. #ShineOnKesem

Specific Time / Duration
October 27 - November 1

Share on Facebook Post to timeline
Cover Photo Update

Kesem isn't just a place, it's a feeling. Kesem is friendship, understanding, connection, and support. Kesem is magic. Help us reach more of the 5 million children impacted by a parent's cancer on #GivingTuesday by becoming a fundraiser, making a donation, or spreading the word on social media. Join us on December 1, and #ShineOnKesem. Learn more at https://www.campkesem.org/givingtuesday now.

Kesem isn't just a place, it's a feeling. Kesem is friendship, understanding, connection, and support. Kesem is magic.

Help us reach more of the 5 million children impacted by a parent's cancer on #GivingTuesday by becoming a fundraiser, making a donation, or spreading the word on social media. Join us on December 1, and #ShineOnKesem.

Learn more at https://www.campkesem.org/givingtuesday now.

Specific Time / Duration
November 1-17, 2020

Share on Facebook Post to timeline
How To Get Involved

You can help us reach more kids impacted by a parent's cancer - at a time when they need us most. Learn more about the top three ways you can make a difference this #GivingTuesday at https://www.campkesem.org/givingtuesday now. #ShineOnKesem

You can help us reach more kids impacted by a parent's cancer - at a time when they need us most. Learn more about the top three ways you can make a difference this #GivingTuesday at https://www.campkesem.org/givingtuesday now. #ShineOnKesem

Specific Time / Duration
November 1-17, 2020

Share on Facebook Post to timeline
Join Us As A Supporter

Become a fundraiser. Make a donation. Spread the word on social media. Make magic. You can join us on December 1 for #GivingTuesday, and help us raise [fundraising goal] to reach [camper recruitment goal] with the life-changing impact of Kesem. You can help us ensure that no child has to face a parent's cancer alone, no matter what. Learn more and get started now at www.campkesem.org/givingtuesday, and let's #ShineOnKesem.

Become a fundraiser.
Make a donation.
Spread the word on social media.
Make magic.

You can join us on December 1 for #GivingTuesday, and help us raise [fundraising goal] to reach [camper recruitment goal] with the life-changing impact of Kesem. You can help us ensure that no child has to face a parent's cancer alone, no matter what.

Learn more and get started now at www.campkesem.org/givingtuesday, and let's #ShineOnKesem.

Specific Time / Duration
November 17-23, 2020

Share on Facebook Post to timeline
Camp Kesem Camper Testimonial

We'll always be here for the kids that need us, no matter what. Your support on #GivingTuesday helps ensure that even after a challenging year like the one we've faced, our support can continue for children impacted by a parent's cancer. On December 1, you can help us reach [camper goal] campers in the [city/region] area with the life-changing magic of Kesem. Will you join us? Learn more and get started now at www.campkesem.org/givingtuesday. #ShineOnKesem

We'll always be here for the kids that need us, no matter what.

Your support on #GivingTuesday helps ensure that even after a challenging year like the one we've faced, our support can continue for children impacted by a parent's cancer.

On December 1, you can help us reach [camper goal] campers in the [city/region] area with the life-changing magic of Kesem.

Will you join us? Learn more and get started now at www.campkesem.org/givingtuesday. #ShineOnKesem

Specific Time / Duration
November 23-25, 2020

Share on Facebook Post to timeline
3 Days Left

Over the past few months, a common question we've been asked by our community is, "How can we help?" With just 3 days remaining until #GivingTuesday - these are the top 3 ways you can support our chapter on December 1. Whether you join us as a fundraiser, make a donation or share on social media, we are so grateful for your support. Learn more and get started now at www.campkesem.org/givingtuesday. #ShineOnKesem

Over the past few months, a common question we've been asked by our community is, "How can we help?"

With just 3 days remaining until #GivingTuesday - these are the top 3 ways you can support our chapter on December 1.

Whether you join us as a fundraiser, make a donation or share on social media, we are so grateful for your support.

Learn more and get started now at www.campkesem.org/givingtuesday. #ShineOnKesem

Specific Time / Duration
November 28, 2020

Share on Facebook Post to timeline
Kesem at Home Camper Testimonial

The Kesem magic exists anywhere that there is friendship, connection, and fun. Your support on #GivingTuesday helps us ensure that no matter what happens, no matter what challenges we face, and no matter where we might be, that the Kesem magic continues for kids impacted by a parent's cancer. Will you join us? Learn more and get started now at www.campkesem.org/givingtuesday. #ShineOnKesem

The Kesem magic exists anywhere that there is friendship, connection, and fun.

Your support on #GivingTuesday helps us ensure that no matter what happens, no matter what challenges we face, and no matter where we might be, that the Kesem magic continues for kids impacted by a parent's cancer.

Will you join us? Learn more and get started now at www.campkesem.org/givingtuesday. #ShineOnKesem

Specific Time / Duration
November 29, 2020

Share on Facebook Post to timeline
1 Day Left

Calling all friends of Kesem: can we count you in? #GivingTuesday is tomorrow, and we're asking our community to come together to help us raise [fundraising goal] to support [camper goal] kids through and beyond a parent's cancer with the life-changing magic of Kesem. It's not too late to join us. Learn more and #ShineOnKesem at www.campkesem.org/givingtuesday now.

Calling all friends of Kesem: can we count you in?

#GivingTuesday is tomorrow, and we're asking our community to come together to help us raise [fundraising goal] to support [camper goal] kids through and beyond a parent's cancer with the life-changing magic of Kesem.

It's not too late to join us. Learn more and #ShineOnKesem at www.campkesem.org/givingtuesday now.

Specific Time / Duration
November 30, 2020

Share on Facebook Post to timeline
Kick-Off

#GivingTuesday is HERE! We're coming together with #CampKesem chapters from coast-to-coast today in support of kids impacted by a parent's cancer. We've set out to raise [fundraising goal] to give [camper goal] kids the life-changing magic of Kesem this summer, and we're so grateful for your help along the way. Will you join us? Make a gift and help us #ShineOnKesem: [chapter fundraising link].

#GivingTuesday is HERE! We're coming together with #CampKesem chapters from coast-to-coast today in support of kids impacted by a parent's cancer.

We've set out to raise [fundraising goal] to give [camper goal] kids the life-changing magic of Kesem this summer, and we're so grateful for your help along the way.

Will you join us? Make a gift and help us #ShineOnKesem: [chapter fundraising link].

Specific Time / Duration
December 1, 2020

Share on Facebook Post to timeline
Fundraising Updates

We are so excited to share that with your help - we've already raised [fundraising progress] toward our #GivingTuesday goal. Will you help us cross the finish line, and reach [camper goal] campers with the life-changing magic of Kesem next summer? Make a gift and help us #ShineOnKesem: [chapter fundraising link]

We are so excited to share that with your help - we've already raised [fundraising progress] toward our #GivingTuesday goal.

Will you help us cross the finish line, and reach [camper goal] campers with the life-changing magic of Kesem next summer?

Make a gift and help us #ShineOnKesem: [chapter fundraising link]

Specific Time / Duration
December 1, 2020

Share on Facebook Post to timeline
Fundraising Total Update

Thank you, thank you, thank you: for every social media share, every donation, and every fundraising page or post created. Because of your generosity and support, we raised [fundraising total] on #GivingTuesday in support of children impacted by a parent's cancer. You have helped us ensure that the magic of Kesem will always be there for the kids that need it - no matter what. It's not too late to be a magic-maker: [chapter fundraising link]. #ShineOnKesem

Thank you, thank you, thank you: for every social media share, every donation, and every fundraising page or post created.

Because of your generosity and support, we raised [fundraising total] on #GivingTuesday in support of children impacted by a parent's cancer. You have helped us ensure that the magic of Kesem will always be there for the kids that need it - no matter what.

It's not too late to be a magic-maker: [chapter fundraising link]. #ShineOnKesem

Specific Time / Duration
December 1-2, 2020

Share on Facebook Post to timeline
Supporter Thank You

Kesem means connection. Kesem means understanding. Kesem means fun. Kesem means magic. We are so grateful for your incredible generosity and spirit on #GivingTuesday. You helped us raise [fundraising total] to reach [camper goal] campers in the [region] area this summer with the transformative friendship and support of Kesem. Thank you for your continued belief in the Kesem magic. Here's to summer 2021 - let's #ShineOnKesem, together.

Kesem means connection.
Kesem means understanding.
Kesem means fun.
Kesem means magic.

We are so grateful for your incredible generosity and spirit on #GivingTuesday. You helped us raise [fundraising total] to reach [camper goal] campers in the [region] area this summer with the transformative friendship and support of Kesem.

Thank you for your continued belief in the Kesem magic. Here's to summer 2021 - let's #ShineOnKesem, together.

Specific Time / Duration
December 2-3, 2020

Share on Facebook Post to timeline

Cover Photo Update

Kesem isn't just a place, it's a feeling. Kesem is friendship, understanding, connection, and support. Kesem is magic. Help us reach more of the 5 million children impacted by a parent's cancer on #GivingTuesday by becoming a fundraiser, making a donation, or spreading the word on social media. Join us on December 1, and #ShineOnKesem. Learn more now at https://www.campkesem.org/givingtuesday.

Kesem isn't just a place, it's a feeling. Kesem is friendship, understanding, connection, and support. Kesem is magic.

Help us reach more of the 5 million children impacted by a parent's cancer on #GivingTuesday by becoming a fundraiser, making a donation, or spreading the word on social media. Join us on December 1, and #ShineOnKesem.

Learn more now at https://www.campkesem.org/givingtuesday.

Specific Time / Duration
November 17 - December 1, 2020

Share on Facebook Post to timeline
Join Me on #GivingTuesday

Today on #GivingTuesday, I'm supporting @CampKesem - because no child should have to face a parent's cancer alone. With your help, we can give thousands of kids the life-changing magic of Kesem in 2021. Will you join me? Make a gift and make magic happen now at donate.kesem.org/donate2021. #ShineOnKesem

Today on #GivingTuesday, I'm supporting @CampKesem - because no child should have to face a parent's cancer alone.

With your help, we can give thousands of kids the life-changing magic of Kesem in 2021. Will you join me?

Make a gift and make magic happen now at donate.kesem.org/donate2021. #ShineOnKesem

Specific Time / Duration
December 1, 2020

Share on Facebook Post to timeline

Campaign

Kesem Camp Hour

Description

Thank you to our generous partners for joining us for a Kesem Camp Hour program. We hope you experienced the magic of our mission and encourage you to share more about your experience with your professional and personal networks. In this toolkit, you will find sharable posts and graphics to facilitate your continued engagement. Should you have any questions about this platform, or additional ways you might get involved in our work to support children impacted by a parent's cancer, please reach out to our Manager of Corporate Relations, Alva Kennedy, at alva.kennedy@kesem.org.

Timeline

Fall 2020

Hashtags

#ShineOnKesem |
#CampKesem |

Kesem Camp Hour

Fun, Friendship and Community

Today I joined my colleagues for Kesem's Camp Hour: an opportunity to learn more about how Kesem's programs foster fun, friendship and community for children impacted by a parent's cancer. Learn more about Kesem by checking out campkesem.org now.

Today I joined my colleagues for Kesem's Camp Hour: an opportunity to learn more about how Kesem's programs foster fun, friendship and community for children impacted by a parent's cancer.

Learn more about Kesem by checking out campkesem.org now.

Specific Time / Duration
Fall 2020

Share on Facebook Post to timeline
Through and Beyond Camp Hour

Today I participated in Kesem's Camp Hour to support kids affected by a parent's cancer. Visit campkesem.org now to learn more about how you can show your support, too.

Today I participated in Kesem's Camp Hour to support kids affected by a parent's cancer.

Visit campkesem.org now to learn more about how you can show your support, too.

Specific Time / Duration
Fall 2020

Share on Facebook Post to timeline
Hope, Healing and Magic

Today at work, I participated in Kesem's Camp Hour to support children affected by a parent's cancer. You can join me and learn more about Kesem's free and life-changing programs for families at campkesem.org now.

Today at work, I participated in Kesem's Camp Hour to support children affected by a parent's cancer.

You can join me and learn more about Kesem's free and life-changing programs for families at campkesem.org now.

Specific Time / Duration
Fall 2020

Share on Facebook Post to timeline

Fun, Friendship and Community

Today I joined my colleagues for @CampKesem's Camp Hour: an opportunity to learn more about how Kesem's programs foster fun, friendship, and community for children impacted by a parent's cancer. Learn more about Kesem by checking out campkesem.org now. #ShineOnKesem

Today I joined my colleagues for @CampKesem's Camp Hour: an opportunity to learn more about how Kesem's programs foster fun, friendship, and community for children impacted by a parent's cancer.

Learn more about Kesem by checking out campkesem.org now. #ShineOnKesem

Specific Time / Duration
Fall 2020

Tweet
Through and Beyond Camp Hour

Today I participated in @CampKesem's Camp Hour to support kids affected by a parent's cancer. Visit campkesem.org now to learn more about how you can show your support, too. #ShineOnKesem

Today I participated in @CampKesem's Camp Hour to support kids affected by a parent's cancer.

Visit campkesem.org now to learn more about how you can show your support, too. #ShineOnKesem

Specific Time / Duration
Fall 2020

Tweet
Hope, Healing and Magic

Today at work, I participated in @CampKesem's Camp Hour to support children affected by a parent's cancer. You can join me and learn more about Kesem's free and life-changing programs for families at campkesem.org now. #ShineOnKesem

Today at work, I participated in @CampKesem's Camp Hour to support children affected by a parent's cancer.

You can join me and learn more about Kesem's free and life-changing programs for families at campkesem.org now. #ShineOnKesem

Specific Time / Duration
Fall 2020

Tweet

Campaign

20th Anniversary Campaign

Description

As we embark on our 20th birthday, we want to rally our community in celebration of the impact we’ve had over the years, and to welcome new supporters into this important work by elevating the need and building trust in our unique ability to address it.In this toolkit, you will find sample posts, graphics and templates to facilitate your engagement and participation in this campaign. We highly encourage you to save this link, as it will be updated continuously. Thank you for your support during our celebration of this incredible milestone.

Timeline

January 20, 2020-December 31, 2020

Key Dates

20th Anniversary Launch

January 20
Camper Application Launch

January 21
Kesem Chapter Expansion Campaign

January 27-31
Camper Application Reminder

February 4
20th Anniversary + Camp Kesem Chapters Launch

February 6

Hashtags

#ShineOnKesem |
#KesemAt20 |

Campaign Launch

Social Media Profile Image Update

We are so excited to join @CampKesem chapters across the nation in celebration of Kesem's 20th Anniversary! Founded in 2000, 5 young leaders were inspired by their own personal experiences to create a unique space to bring together and support children impacted by a parent's cancer. Soon other young leaders across the country were inspired by what our founders created, and committed to bring this mission to their own communities, just like our Camp Kesem at [chapter] founders in [year founded]. Today, we are part of a nationwide community of more than 6,000 student leaders helping to transform the lives of more than 12,000 children impacted by a parent's cancer with fun-filled and life-changing programs. We hope you'll join us as we recognize and celebrate this incredible milestone we've reached, together.

We are so excited to join @CampKesem chapters across the nation in celebration of Kesem's 20th Anniversary!

Founded in 2000, 5 young leaders were inspired by their own personal experiences to create a unique space to bring together and support children impacted by a parent's cancer. Soon other young leaders across the country were inspired by what our founders created, and committed to bring this mission to their own communities, just like our Camp Kesem at [chapter] founders in [year founded].

Today, we are part of a nationwide community of more than 6,000 student leaders helping to transform the lives of more than 12,000 children impacted by a parent's cancer with fun-filled and life-changing programs.

We hope you'll join us as we recognize and celebrate this incredible milestone we've reached, together.

Specific Time / Duration
February 6-February 20

Share on Facebook Post to timeline

Alert

Campaign

Kesem: Giving Tuesday 2020

Description

Timeline

Key Dates

Hashtags

Facebook Posts

Save the Date

Cover Photo Update

How To Get Involved

Join Us As A Supporter

Camp Kesem Camper Testimonial

3 Days Left

Kesem at Home Camper Testimonial

1 Day Left

Kick-Off

Fundraising Updates

Fundraising Total Update

Supporter Thank You

Tweets

Instagram

Linkedin

Social Templates

Additional downloadable assets & housed media

Facebook Posts

Cover Photo Update

Join Me on #GivingTuesday

Tweets

Instagram

Linkedin

Social Templates

Additional downloadable assets & housed media

Campaign

Kesem Camp Hour

Description

Timeline

Hashtags

Facebook Posts

Fun, Friendship and Community

Through and Beyond Camp Hour

Hope, Healing and Magic

Tweets

Fun, Friendship and Community

Through and Beyond Camp Hour

Hope, Healing and Magic

Instagram

Fun, Friendship and Community

Through and Beyond Camp Hour

Hope, Healing and Magic

Linkedin

Social Templates

Additional downloadable assets & housed media

Campaign

20th Anniversary Campaign

Description

Timeline

Key Dates

Hashtags

Facebook Posts

Social Media Profile Image Update

Tweets

Instagram

Linkedin

Social Templates

Additional downloadable assets & housed media