Many organizations have immediate information they need to make sure is front and center and made very clear.
This description allows you to give your audience further insight into what the content below is for. The beautiful part about SPK is that you're able to add as many campaigns as you would like. It's a perfect way to organize your social content.
There is a good chance that this campaign is going to run for a specific period of time. The "TIMELINE" feature enables you to communicate this time period so your audience knows when to use this content.
Add in a description of your event here so your audience knows what's going on.
Oh - and this is pretty awesome... everything you're looking at, you have control over. So you can remove these dates at any time, on the fly